Motorcycle Content

Motorcycles and stories go hand in hand. When it comes to motorcycle content, the narrative form is extremely important.

Every ride is like a story. There’s a beginning, middle, and end. There’s often a climax or a high-intensity point, and the ride can end tragically or triumphantly.

When I think of the things that motorcycle content does wrong, it’s that it often fails to tell a good story, which is something I try to do more often than not in my work.